Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
We don't do boring.
One thing you can count on
Client: Toyota
It had been three years since the Toyota Corolla had been redesigned. It would be another three years before a replacement arrived. Meanwhile Toyota’s competitors were launching new vehicles with superior design and performance.
The domestics were getting cheaper, the Koreans were getting better and the highly anticipated new Honda Civic was about to launch. Not surprisingly sales were slumping.
The answer lay in ignoring the areas of style and performance and embracing Corolla’s DNA of quality and reliability. The new campaign reminded people of the many things in life that let them down thereby elevating the reliability of the Corolla.
The results (year to date) have been astounding. This three year old model did not have the benefit of any sales incentives and faced numerous competitive launches including the brand new Civic. Even so it was able to overtake segment leadership from Civic Sedan with 12.5% market share.
