Agency: Innocean Canada
To introduce the redesigned Elantra and it’s revolutionary Superstructure, we utilized advertising’s biggest stage:
the Super Bowl. As a result, we ruined our German, Japanese and American competition’s Sunday party.
One week later, we followed this up at Canada’s biggest car exhibit: the Canadian International Auto Show
in Toronto with the theft of the Superstructure, Kick-starting a narrative across all mediums and social platforms.