Super search

 

 

Client: Hyundai

Agency: Innocean Canada

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To introduce the redesigned Elantra and it’s revolutionary Superstructure, we utilized advertising’s biggest stage:

the Super Bowl. As a result, we ruined our German, Japanese and American competition’s Sunday party.

 

One week later, we followed this up at Canada’s biggest car exhibit: the Canadian International Auto Show

in Toronto with the theft of the Superstructure, Kick-starting a narrative across all mediums and social platforms.

Super bowl launch

the heist

the crime scene

the HEIST MAKES THE NEWS

CLUES TO THE MYSTERY

SOLVE THE MYSTERY AND WIN