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Super search



Client: Hyundai Canada

To introduce the redesigned Elantra and it’s revolutionary Superstructure, we utilized advertising’s biggest stage: The Super Bowl. As a result, we ruined our German, Japanese and American competition’s Sunday party.


One week later, we followed this up at Canada’s biggest car exhibit: the Canadian International Auto Show in Toronto with the theft of the Superstructure, Kick-starting a narrative using digital conent campaign across all mediums and social platforms.

Super bowl launch

The heist

The crime scene

The heist makes the news

Clues to the mystery

Solve the mystery to win

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