Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
Creative Intelligence.
Human imagination + Machine capacity.
Hyundai Elantra.
Super heist.
THE PROBLEM
To introduce the redesigned Elantra and its revolutionary new Superstructure, we needed to make a big impression in an exceptionally crowded automotive market.
THE THINKING
If the Superstructure was genuinely something new, it deserved more than a conventional product launch. We decided to make its introduction an event.
THE IDEA
We took the Superstructure to advertising’s biggest stage: the Super Bowl. And, in the process, ruined our German, Japanese and American competition’s Sunday party.
One week later, we took the story to Canada’s biggest automotive stage, the Canadian International AutoShow in Toronto, where the Superstructure was “stolen.”
The theft kicked off an unfolding narrative that extended across digital content, social platforms and multiple media channels.
THE RESULT
What began as a Super Bowl launch became an ongoing story, turning a new structural technology into something people could discover, follow and talk about long after the commercial ended.
SUPER BOWL LAUNCH
THE HEIST
THE CRIME SCENE
THE HEIST MAKES NEWS
CLUES TO THE MYSTERY
SOLVE THE MYSTERY TO WIN
