the h-factor

 

 

Client: Hyundai

Agency: Innocean Canada

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The H-Factor campaign is a national campaign that launched during the Super Bowl. It successfully combined brand and retail across all media, right down to the dealership experience.

 

The H-factor and the 3 Execs retail piece of the campaign has become the most successful campaign Hyundai has ever done.

For the launch of the Tucson Fuel cell vehicle, we created a Tweet powered vending machine that dispensed a bottle of water.
Once you tweeted that you had joined the Hyundai Fuel cell movement.