Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
Creative Intelligence.
Human imagination + Machine capacity.
The H-factor.
Making Technology Feel Extraordinary
Client: Hyundai Canada
THE PROBLEM
Hyundai was competing in an automotive market where technical specifications alone weren't enough to make a vehicle memorable.
The challenge was to turn product attributes into something people could actually feel — and to make Hyundai's technology and performance matter beyond the numbers.
THE THINKING
People don't necessarily fall in love with engineering.
They fall in love with what engineering makes possible.
So rather than simply explaining what the vehicle could do, the creative opportunity was to dramatize its capabilities in ways that were unexpected, entertaining and impossible to ignore.
THE IDEA
'Make the technology the story.'
For Hyundai Canada, this thinking led to a series of highly visual ideas that took familiar automotive benefits and pushed them into extraordinary situations.
THE RESULT
Hyundai's product stories became entertainment.
Rather than asking people to pay attention to another list of automotive features, the work gave them something worth watching, and put Hyundai on a much bigger creative stage.
The approach demonstrated a simple principle: When the product has something interesting to say, don't just tell people. Find an interesting way to show them.
Tweet powered vending
For the launch of the Tucson Fuel cell vehicle, we created a “Twitter powered” vending machine. This machine would contain water bottles, to align with the idea that the only emissions from the FCEV was water vapour.
Engagement with the machine involved visitors at CIAS approaching the vending machine, connecting to it’s wifi hotspot with their mobile, signing in with their Twitter credentials and reviewing a canned tweet (that they had the option to modify), tweeting a message and receiving a water bottle. This tweet contained the text “I’m at the #CIAS2015 and I just joined the @HyundaiCanada #FuelCellMovement #TucsonFuelCell”.
The result was thousands of users tweeting their advocacy for the Fuel Cell vehicle (and receiving Hyundai branded water bottles), while generating huge amounts of positive awareness both at the show and online.
