the h-factor



Client: Hyundai

Agency: Innocean Canada

The H-Factor is a complete rebrand of Hyundai Canada, and a creative expression of Hyundai’s drive to deliver customer experiences that exceed expectations. 


The H-Factor not only demonstrated how far Hyundai had come as a modern automotive company. It also successfully combined brand and retail across all media, that extended to the dealership environment and the sales and service experience.

The result was a national, brand campaign that launched during the Super Bowl and was viewed by a record 9.23 million Canadians who watched the 2015 Super Bowl.

The H-Factor and the 3 Execs, the retail component of the campaign is the most successful campaign Hyundai Canada has ever done and was also adapted for global use by the Innocean Worldwide network.

For the launch of the Tucson Fuel cell vehicle, we created a Tweet powered vending machine that dispensed a bottle of water.
Once you tweeted that you had joined the Hyundai Fuel cell movement.