Agency: Innocean Canada
The H-Factor is a complete rebrand of Hyundai Canada, and a creative expression of Hyundai’s drive to deliver customer experiences that exceed expectations.
The H-Factor not only demonstrated how far Hyundai had come as a modern automotive company. It also successfully combined brand and retail across all media, that extended to the dealership environment and the sales and service experience.
The result was a national, brand campaign that launched during the Super Bowl and was viewed by a record 9.23 million Canadians who watched the 2015 Super Bowl.
The H-Factor and the 3 Execs, the retail component of the campaign is the most successful campaign Hyundai Canada has ever done and was also adapted for global use by the Innocean Worldwide network.