the h-factor



Client: Hyundai

Agency: Innocean Canada


The H-Factor campaign is a national campaign that launched during the Super Bowl. It successfully combined brand and retail across all media, right down to the dealership experience.


The H-factor and the 3 Execs retail piece of the campaign has become the most successful campaign Hyundai has ever done.

For the launch of the Tucson Fuel cell vehicle, we created a Tweet powered vending machine that dispensed a bottle of water.
Once you tweeted that you had joined the Hyundai Fuel cell movement.