Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
Creative Intelligence.
Human imagination + Machine capacity.
Harrell Law.
Real people that really care.
THE PROBLEM
Harrell Law needed a new brand identity that reflected both the professionalism expected from a law firm and the human reassurance clients need when navigating an often overwhelming insurance process.
THE THINKING
Legal representation is about more than expertise. For clients facing uncertainty, it is also about finding someone they can trust to provide clarity, protection and a sense of security.
THE IDEA
We created a brand identity that brings those two qualities together.
At its centre is a distinctive H icon, combining the authority and professionalism of the firm with a warmer, more human character.
The rising sun introduces another layer of meaning. It represents a place of refuge, safety and care, while suggesting the feeling of moving from uncertainty toward a brighter, more hopeful place.
THE RESULT
A visual identity that positions Harrell Law as both a capable legal advocate and a reassuring presence when clients need it most.
