Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
Creative Intelligence.
Human imagination + Machine capacity.
Simon Duffy
What happens when over 30 years of human imagination meets the capacity of a machine?
Simon Duffy is a creative thinker with four decades of experience creating ideas, brands and communications for some of the world's leading companies.
An award-winning creative director, agency co-founder, board member and mentor, Simon has worked across England and Canada with brands including Quaker, Frito-Lay, Virgin Mobile, Bell and Hyundai.
Today, he is exploring what comes next.
Creative Intelligence brings human imagination and machine capacity together — not to replace creativity, but to expand what it can become.
Because the most interesting question isn't what AI can do.
It's what we can imagine doing with it.
Joni Dick
Turning ideas into relationships, and relationships into opportunity.
Joni Dick brings together client leadership, marketing experience and production expertise to help businesses turn creative thinking into meaningful commercial outcomes.
Her career has taken her from behind the camera to the client side of the business, giving her a rare understanding of both how ideas are created and how they need to work in the real world.
Joni has built and managed successful business relationships with leading advertising agencies and communications professionals across Canada and internationally.
Her experience includes co-owning the talent agency Kool Kids and serving as Executive Producer for the Milo Motion Control system at Toronto post-production house TOYBOX, followed by more than seven years at Spy Films.
Today, as Director of Client Services at Creative Intelligence, Joni works with clients across Canada and the US, connecting their business challenges with new possibilities and helping turn those possibilities into go-to-market strategies, stronger relationships and measurable growth.
Because great ideas only become valuable when they create something that matters.