Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
We don't do boring.
Simon Duffy
Simon Duffy has spent over 30 years working with some of the finest advertising agencies in both England and Canada.
He has been a co-founder and a board member at a number of National and International advertising agencies, where he helped run the company. So he understands the commercial and economic realities of business.
His track record includes being a judge at International award shows as well as a winner, which made him one of the top five highest award-winning creative directors in Canada. His work has also featured on 'The World's funniest TV commercials' and the 'Venice Film Noir Festival'.
He has also mentored some of the best creative people in Canada and overseas.
Simon develops close relationships with all of his clients, as he believe this leads to better work, delivered quickly.
His resumé confirms he can produce some of the best communication in the marketplace.
This includes the re-positioning of Quaker in the US, the winning of Quaker US, Frito Lay US, Virgin mobile Canada to name a few. Simon was responsible for the re-branding of Bell Canada and most recently the Hyundai Canada brand.
Joni Dick
Joni is a dynamic marketing executive with experience in harmonizing connections across all facets of marketing communications.
While her experience spans both sides of the camera, much of her experience and passion has been in client services. She has an extensive background in both film production and client management working with communications professionals focused on driving transformation and optimizing business outcomes.
Of note over her 30 year career, Joni was co-owner of her own Talent Agency ‘Kool Kids’ and was the executive producer for the ‘Milo’ Motion Control system at Toronto film post production house TOYBOX. She also spent over seven years at Spy Films where her flare for establishing and maintaining clients created a wealth of sucessful business relationships with global advertising agencies.
She is now Director of client services with Simon Duffy Marketing, Branding, Design working with clients in both Canada and the US, helping evolve their go to market approach and drive significant business success.