Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
Creative Intelligence.
Human imagination + Machine capacity.
Thornbury Clear Choice.
Making the Difference Visible.
THE PROBLEM
The business needed to stand apart from its competition and establish an instantly recognizable presence in a crowded retail market.
THE THINKING
Being different isn't enough. People need to recognize the difference quickly.
The opportunity was to create a visual system that could work across retail, social and service communications while continually giving customers another reason to engage.
THE IDEA
Build a highly visual brand platform supported by targeted campaigns, including service and maintenance communications and video content, then extend the idea through social media.
THE RESULT
A more distinctive retail presence, an expanded social presence and a continuing marketing program responsive to changing business needs.
The client reported a definite upswing in sales after the work began.
This combined with a bespoke brand strategy was deployed across multiple media platforms that has resulted in a 480% increase* in brand reach and awareness in a short period of time.
*Source Meta analytics
