Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
Generation change
Client: PepsiCo. Frito Lay
Agency: Juniper Park
By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
what do you love to do?
Client: Agf retirement funds
A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.
The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,
AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.
Creative Intelligence.
Human imagination + Machine capacity.
Bruce Winebar.
A new expression.
THE PROBLEM
Bruce Wine Bar was expanding into new areas of business, while its existing website no longer reflected where the business was going. It needed more than a new website. It needed a clearer expression of the evolving business.
THE THINKING
The website shouldn't simply contain the business. It should help define the experience.
That meant bringing together the brand, the restaurant experience, reservations and the new food photography into one coherent expression.
THE IDEA
'Feed your curiosity'
Develop the brand vision first, then build the digital experience around it.
The new website became an extension of the restaurant itself—using photography, design and content to communicate what made Bruce Wine Bar different.
THE RESULT
A redesigned brand expression and website that showcased the restaurant as a distinctive dining experience, while incorporating reservations and the new photography.
The client described the result as a beautifully crafted approach that stood apart from the competition.
