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Clearly it's our water

 

Client: Clearly Canadian

 

Clearly Canadian is back, and has decided to let everyone know it.

 

Clearly Canadian the popular flavoured water of the 80’s and 90’s turned to us to create their brand strategy and first major brand marketing campaign in almost twenty years.

 

The brand positioning of ‘Clearly it’s our water’ focused on the unmatched natural purity of Canadian spring water and simple ingredients that give Clearly Canadian its bold natural flavour.

The result is a vibrant and eye catching campaign that used Clearly Canadian’s distinctive glass bottle forming from swirling Canadian spring water on a backdrop of Canada’s stunning natural scenery.

 

The brand campaign was launched with billboards, digital display boards and transit ads in Chicago. In high commuter traffic areas and on interior transit placements QR codes were used to offer consumers a free bottle on us.

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