Bell | SDCD

Generation change

Client: PepsiCo. Frito Lay

Agency: Juniper Park

By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.

Generation change

Client: PepsiCo. Frito Lay

Agency: Juniper Park

By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.

Generation change

Client: PepsiCo. Frito Lay

Agency: Juniper Park

By reusing their cartons Frito Lay have saved over five million trees. To demonstrate this fact, trees growing in recycled shipping cartons were placed around the city.

what do you love to do?

Client: Agf retirement funds

A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.

The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,

AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.

what do you love to do?

Client: Agf retirement funds

A successful disruption case study in every sense. Right down to the creative brief, which asked for just a print ad and got an award winning pack of hockey cards instead.

The results speak for themselves. Despite being hugely outspent by competitive mutual fund companies and the big banks,

AGF placed number one among all Canadian fund companies in unaided recall. And AGF sales by Primerica, AGF’s largest distributor, increased 609% after the launch of this new campaign.

today just got better

Client: Bell Canada

Today just got better, the complete rebranding of Bell Canada in 2007.

It's not often you get to reinvent and re-position Bell, one of Canada’s oldest and largest brands. This I did with the creation

of a new cleaner and simplified Bell logo design and the new strategic positioning of ‘Today just got better’.*

*I not only created the new campaign but also played a part with the Bell executive group which was a key component in the selling of Bell to the Ontario Teachers Union.

With 'Today just got better' Bell now had a truly convergent platform that integrated every aspect of the company's lines

of business and all of its advertising and marketing needs, be it strategic or tactical.

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