today just got better
Client: Bell Canada
Today just got better, the complete rebranding of Bell Canada in 2007.
It's not often you get to reinvent and re-position Bell, one of Canada’s oldest and largest brands. This I did with the creation
of a new cleaner and simplified Bell logo design and the new strategic positioning of ‘Today just got better’.*
*I not only created the new campaign but also played a part with the Bell executive group which was a key component in the selling of Bell to the Ontario Teachers Union.
With 'Today just got better' Bell now had a truly convergent platform that integrated every aspect of the company's lines
of business and all of its advertising and marketing needs, be it strategic or tactical.