today just got better

 

 

Client: Bell Canada

Agency: Cossette

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Today just got better, the complete rebranding of Bell Canada in 2007.

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It's not often you get to reinvent and re-position Bell, one of Canada’s oldest and largest brands. This I did with the creation

of a new cleaner and simplified Bell logo design and the new strategic positioning of ‘Today just got better’.*

 

*I not only created the new campaign but also played a part with the Bell executive group which was a key component in the selling of Bell to the Ontario Teachers Union.

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With 'Today just got better' Bell now had a truly convergent platform that integrated every aspect of the company's lines

of business and all of its advertising and marketing needs, be it strategic or tactical.