Simon launched his career in England with the agency BDH in Manchester, which soon became TBWA\BDH. After a successful five years he moved to be Associate Creative Director of Redman Jones & Partners and after six months, Creative Director helping them become one of Manchesterâ€™s fastest growing agencies during his time there.
In 1995 he cofounded and was Creative Director of the boutique agency Junction 22.
It was in 1997 he moved to Canada and after a short stint at Bozell he joined Gee Jeffery and partners.
In 2000 TBWA Chiat Day came calling. It was here he created the first of many successful campaigns for Adidas, Nissan, Infinti and AGF, becoming Creative Director in 2003 of the newly named TBWA\Toronto. By 2004 he had led the agency to its first appearance in the Cannes top 10 North America agencies rankings and put TBWA\Toronto back on Strategy Magazines Agency of the year list after an absence of over ten yearsâ€™.
In 2005 another challenge came knocking and he joined Saatchi & Saatchi Canada as Creative Director and in less than two years, Saatchi enjoyed a creative renaissance that included creating Toyotaâ€™s â€˜Make things betterâ€™ positioning along with a gold Cassie for his â€˜Uncle Yarisâ€™ campaign for Toyota.
Then in 2007 he headed to Cossette as Creative Director for the biggest challenge of his career to date, the re-positioning of Bell one of Canadaâ€™s oldest and largest brands. This he did with the game changing â€˜Today just got betterâ€™ a truly complete convergent platform that straddling every aspect of Bells lines of business and all of its advertising and marketing needs be it strategic or tactical.
With a wealth of experience in both England and Canada, Simon is most proud of the breadth and diversity of work he has helped create over the years that has resulted in success for numerous brands.
Away from advertising Simonâ€™s interests are best described as vast, varied and Manchester United.